The past few years have ushered in a new wave of popularity for Coach. Whether you’re a decades-long customer or a new fan influenced by TikTok, shopping for a Coach bag can be overwhelming. With a variety of new popular styles and a vast vintage selection available, what should you buy? To find out, style writer Frances Solá-Santiago spent a month exploring the market for both vintage (specifically pre-2000s) and new Coach bags — reviewing and testing more than 20 bags dating from the 1960s to now. Here's what she learned:
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